In the past, it was difficult for individuals to open their own web store. It took a lot of effort and money just to build a customized website that was integrated with E-Commerce functionality. Consequently, many small business owners and dropshippers opted to sell primary on Ebay, Amazon, Ebid.net, Bonanaza and other third party marketplaces. But times have changed and now there are plenty of turnkey E-Commerce platforms that enable entrepreneurs to build fully functional online shops within hours.
While starting an E-Commerce shop may not be right for everyone, there’s almost no excuse to not at least look into it if you are serious about selling online. Even if you are already making a handsome profit on Ebay, having an E-Commerce website can be a great secondary sales avenue. You can also redirect your Ebay customers to your website by including a URL or even coupon codes in your invoice. This way, if they buy from your website instead of your Ebay store in the future, you won’t have to pay those hefty Ebay seller fees. Additionally, an E-Commerce website with a distinct brand can build brand loyalty far more effectively than an Ebay store. I mean who are we kidding… your Ebay customers are more of Ebay’s customers than they are yours.
Like any innovative good or service, there is an adoption lifecycle. I’d argue that small business E-Commerce solutions have already entered the late majority stage. In this stage, there are competitors, prices have come down, and the product has become generally accepted amongst industry members. So if you haven’t looked into it yet, maybe now is the time. Don’t be a laggard.
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