Believe it or your website’s usablility is one of the most important factors. People that surf the net will scan through your site and decide in 10 seconds. whether or not they will spend another 5 mins on your site or leave.
If your site seems messy or they don’t know how to navaigate to something they are interested in, you can expect that they’ll to leave.
So how do you keep it simple? The best way to do so, is to keep it a standard. People like looking at something they are used to and familiar with.
So be careful when you create fancy way of getting to a specific page. If you going to do something unorthadox, then should be a good reason for doing so.