Choosing a domain can be a frustrating task these days, given the limited availability of good .coms. Anyone that has recently tried to register a domain for their website has likely had to settle for their third, fourth … or maybe even tenth choice. It seems that unless you’re super lucky, the only way to get the perfect domain is to pay top dollars for it.
While you might not have the budget to acquire your number one pick, it’s important to take the time to consider all your alternatives. This means spending time on brainstorming different ideas, contacting the owner of registered domains, and browsing domain auctions like Sedo, GoDaddy Auctions and Namejet. Keep in mind that even though it takes less than 10 mins to register and set up a domain, a domain can have a profound impact on your web presence far into the future. This is why some companies spend tens of thousands (or in some cases millions) of dollars to acquire the perfect domain.
Your domain name sets the tone for your web brand. So think about how it looks and how it sounds. Is it too long? Is it hard to pronounce? After all, it’s the URL that your returning visitors will have to look at and type in every time they wish to go visit your website. In addition, your domain name has SEO implications; this means that it’ll affect the amount and type of traffic directed to your website from search engines.
And although you can always change your domain in the future, it’s something that should be avoided when possible. Whenever you change your domain, it’s similar to re-branding your company. There’s the potential for loss of brand equity and setbacks in past SEO efforts. Uninformed individuals within both online and offline communities may be confused by the change. Backlinks to your website from blogs, forums, and other social media platforms become dead links. And your webpages will also have to be re-indexed by search engines, which could result in a temporary decrease in search engine traffic.
So the next time you’re choosing a domain for your website, remember to put in the time and effort to consider all your alternatives before making this important and lasting decision.