One of the main challenges of having a sucessful dropship business is marketing your site. Hence I have decided to compile a list of ideas you can utilise to market your brand. It’ll be a good idea for any dropshippers, experienced or not to run down this list and see if you have considered these alternatives as a possibility to bring more traffic to your site.
1.)PPC(Pay per Click)
Pay Per Click programs such as google adwords can be a great way to increase traffic in the short-run. But becareful on your spending, you can easily go over budget. It is important to monitor the conversion rate to make sure that the cost is worth the result. PPC is a not a simple task and for it to be effective it takes lots of time and research into keywords and writing up ads that target your audience.
2.)SEO(Search Engine Optimatization)
SEO is one of the best ways to drive traffic in the long-run. Building good backlinks and including targeted keywords is only part of it. Having relevant, unique and rich content on your website is key to long-term success.
3.)Tell Friends and Family
This is an free and easy way to bring a few more vistors to your site. Print business cards to pass them out and do little things like include your web address in your email signature.
Forums is also a good way to promote your site. A active forum poster can actually rent his signature space for money. Its also a free alternative to consider.
Start your own blog. This is can help keep your vistors updated and more involved with your site, building loyalty. Blog can also help your site’s SEO and refer traffic to your E-Commerce site..
6.)Promote your brand with custom goods
You can do this by going to www.CustomDropshipper.com or other simliar sites to buy custom T-shirts, Mousepads, Postcards and many other unique items for your business.
7.)Rent Advertising space
Rent advertising space from actives sites. Some sites, forums, blogs will rent their space(ie, banner, links) for money. Its a good idea to look for a site with lots of traffic and the same audience as your targeted market.
Create coupons if your dropshipper allows these functions. Coupon can provides an impulse incentive for buyers to buy more or make their first purchase. Sharing these coupon codes on discount sites like www.RedFlagDeals.com also provide you another venue to drive traffic.
Exchanging links with other sites that have related products can benefit both you and your link exchanger. For example if you sold only music alblums its a good idea to do a link exchange with another site that sells cd players and accessories.
10.)Myspace.com or Facebook.com
These socially networks can potentially be a very good way to drive traffic. For example you can create groups on facebook easily devoted to your site and ask your friends and fans to join. This allows you to keep in touch with your customer base and increase customer engagement to with your brand.